Who is Pinning you on Pinterest?

If someone loves you, your product, your service or your business, they might be your Brand Best Friend. The wholesale nfl New Orleans Saints jerseys Brand Best Friend is a term I use for your brand’s audience, and knowing who your BBF is can make everything from your look & feel to your language more impactful. How do you find your BBF? Well, since they love everything you do, they’re likely already engaging with you on social media like Facebook and Pinterest. Finding your demographics from Pinterest will give you some great insight into what your BBF pins, follows and is interested in.

How to Find Your Audience Demographic on Pinterest

Sign up for Pinterest for Business

Your first step in finding your audience demographic on Pinterest is signing up or transferring your account to a business account. Since it’s debut, Pinterest has grown from a fun picture-sharing platform to a legitimate business tool, and they’ve adjusted their model accordingly. Click here to head over to Pinterest for Business.

Either sign up for a Pinterest Business account or transfer your current account over to a business account.

 

Once you have a business account, click on analytics in the upper left of the Pinterest website. Clicking on the analytics button reveals a whole new area of Pinterest, and gives you tons of access to information you won’t be able to find anywhere else on Pinterest. Note that the analytics section doesn’t work well on mobile, so you’ll want to be at your computer for this part.

Once you’re in analytics, you can see tons of information pertaining to your Pinterest account and the people who follow you. In the default screen you can see what impressions you have, how many daily best wholesale jerseys viewers you have, how many viewers you have on average monthly, and so on.

Click on “PEOPLE YOU REACH”

The “People you reach” area shows a detailed list of what country or metro area your audience is likely from, what language they speak, and what gender they are. Keep in mind if you’ve just signed up for Pinterest Business, it can take up to 1 week for Pinterest to populate this information for you. Check back later if you aren’t seeing any data.

Knowing what country, metro, language, and gender your Pinterest demographics are can help you make informed business decisions. These stats are part of your BBF and they can be essential in helping you grow your business, by helping you better understand who your customer or audience is.

Keep in mind that this is the Pinterest Platform, however. The vast majority of Pinterest users are women. So while the demographics area might say your audience is almost entirely women (like in the screenshot below) that is likely because few men are seeing your content on Pinterest.

One of the more interesting areas of the People You Reach section shows interests of your audience, and other brands that they might interact with. These can help you get inspiration about what your audience wants to know more about, or even a few competitors to research and learn from. For a DIY/Craft blogger whose audience is interested in skin care and home decor, this information might lead to a series on DIY home decor or DIY skincare items.

Finally, you can also change the date range for the displayed data. That means you can go back and compare the audience you had a month or a year ago, with the audience you have today. This can help show trends or growth in areas you have been targeting.

 

Kayla

Kayla

Kayla is Graphic Designer and Brand Manager with years of experience in personal branding. The Crafty Way is her latest endeavor, sharing her knowledge with the solo entrepreneur community.

Learn More About Kayla
Kayla

Posted by Kayla

Kayla is Graphic Designer and Brand Manager with years of experience in personal branding. The Crafty Way is her latest endeavor, sharing her knowledge with the solo entrepreneur community. Learn More About Kayla