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How to Brand with Stock Photos

How to Brand with Stock Photos

When it comes to business, having quality images and branding is so important. These images are crucial for drawing in and engaging your audience. The problem is that not everyone has access to a camera capable of taking good, styled photos.

This is why styled stock photos can be lifesavers – I’ve shared 9 free images here in the hopes that they will help some of my favorite people, entrepreneurs. The photographers have a knack for structuring objects, using the right colors and lighting, as well as the right angles. This makes these photos vital to telling a story or even drawing in customers.

However, stock photos are exactly as they sound — stock. This means that these photos lack custom branding or personalization. Thankfully there are ways to enhance stock photos using programs such as Canva or BeFunky.

Step 1: Choose your image and template

Once you have chosen the stock images that you are wanting to use, you will need to decide what template you would like to use. Whether you are using your stock photos for a blog post or social media both Canva and BeFunky have templates that make the job much easier.

After you have found the perfect template you will want to upload your stock photo to the program. Now you can begin to add your stylistic elements to the photo.

Step 2: Enhance your photos

When it comes to enhancing your stock photos, you want to make sure that you are staying true to your brand. This means that you should choose fonts, colors, and shapes that compliment your brand.

I wanted to add some words to this photo, but I also want them to stand out so I gave them a colored backing. I don’t want to completely obscure the stock photo so I simply decreased the transparency of the white rectangle.

Use the different shapes and lines to get just the look you want. After you get it to look the way you want, you can being to add text. Try to maintain a consistency with your font so that it matches your branding.

You can even add custom shapes, which allows you to add your own logos or watermarks to the photos.

Once you have the photo the way you want it, all you have to do is choose to download the photo and you can use it however you wish. The best part, however, is that it will match your brand perfectly!

 

 

Posted by Kayla in Social Media
Practical Brand Refresh: 5 Steps to Update Your Brand Today

Practical Brand Refresh: 5 Steps to Update Your Brand Today

Each day brings news (does it ever) and today’s news is good: you can refresh your digital brand without hiring a graphic designer. No theory. No web design skills. No subscriptions.

It’s true.

All it takes is a little elbow grease, a little craftiness.

As it turns out, there are a lot of little things you can do—right now—that will help refresh your personal brand.

(PS: The fancy word “Personal Brand” just means the look & feel of your personal business. So your blog, Instagram, business cards, etc. If you’re a boss babe running your own business or side-hustle: You have a personal brand.)

Step 0: First Thing’s First

You can’t make improvements if you don’t know where you stand. So grab this free Personal Brand Audit and spend 5 minutes evaluating your personal brand. I promise it is fun, and it will get you in the right headspace to make great tweaks to your business look & feel!

Step 1: Do the Little Things Right

It’s always good to mix it up once in a while. Here’s a few angles:

  1. Be seasonal – Think of the seasons as your calendar. Spring is here! Time to update the header image on my Facebook page. Fall has arrived and I’m a mommy blogger—time to introduce some fall-themed collateral to accompany my latest pumpkin spice latte blog.
  2. Email signature – Do you have a professional email? Consider updating your email signature to spruce things up a bit. A clean email signature can be a nice touch when communicating digitally, and it’s something you can do in less than ten minutes.
  3. Profile info – Optimization is all in the details. When’s the last time you took a look at your various profiles? You know: Edit Profile. Usernames, tagline, info, website URL—all of this needs to be polished and consistent across your various channels.
  4. Proofread – Your words should be thoughtful and error-free. This means profiles, tweets, blogs—all of it. Take some time to go though and proofread your old content (especially the high-traffic stuff).

These little things might seem trivial, but it’s often the women doing these things right that stand out from the crowd. Plus, with enough coffee you can do this all in a day. Nothing makes me feel more on top of things than cleaning business house.

Step 2: Avatar is important

Sorry, Spielberg, but we’re not talking about the movie. We’re talking about the little square profile image that marks Twitter handles, Facebook pages, Google+—the list goes on and on. They look like this:

 


Remember when you set up your accounts and were asked to upload an image? Did you take your time and upload something consistent with your brand—something consistent with the avatars you use across other networks?

How you go about your avatar depends on which platforms you are leveraging for your business. LinkedIn? Go for a more professional headshot. Twitter? Facebook?

Get designy. Try your logo.

Gather the more recent photos of you, or your products, that fit your brand. Headshots are great for profile pictures and About Us pages. If you want to blend your portrait and log, try a photograph with you wearing one of your brand colors.

Liz from Love Grows Wild is a great example. Her headshot is bright and spacious like the rest of her brand, and she uses it across all of her social platforms.

 

You use these accounts to communicate with your customers, right? So when customers and potential clients—contacts, peers, etc.—interact with you using these media, what do they see? Do they see something different across different channels?

Or is your brand all buttoned up and clean?

If they decided to look for you (or told someone else to), would they find you? Would they recognize you based on your logo and profile image?

This is what we mean when we talk about personal brand. Check out these 7 Inspirational Feminine Personal brands to get inspired!

Get Brand Builders in your Inbox!

Step 3: Work with Your Website Theme

The joy of sites like WordPress, Weebly, Wix, and Squarespace is that they are designed for ease-of-use. You’ve purchased a professional domain and set it up, right? Here are some simple steps you can complete to optimize that site, give your brand some extra polish.

  1. Optimize your theme – Site title, post tags, and keywords can help improve search engine optimization for your site. Revisit your highest traffic posts and check their SEO status. For WordPress users, I can’t recommend Yoast SEO enough.
  2. Change up your theme – Most themes are customizable. Jump into the theme editor and change your font, color scheme, or main image for a quick and easy refresh.
  3. Connect social media – Don’t miss the opportunity to put social media icons on your website that link to your accounts. Depending on your content, you might also want to include your latest social posts in  your website theme. Are you a fashion stylist? A creative designer? A Photographer? Then consider showing your latest instagram posts on your sidebar or footer.

Don’t know how to do these things? WPBeginner is a good place to start for WordPress users. Weebly, Wix, and Squarespace all have searchable help sites with step-by-step guides.

Wherever you host your website, you’ll be surprised at the number of options you can manipulate, customize, and update. The result will be a more professional look and a refreshed overall feel consistent with your other channels.

Step 4: Refresh Your Logo

When is the last time you took a look at your logo? You put time and thought into your brand and the same should go for your logo. It’s what your audience sees, and what they associate with your name. Updating such an important facet of your business shouldn’t be done lightly, and it is definitely not something I recommend doing in a day.

There are two other approaches that will give your logo an updated feel without losing the equity you put into that image and an update can go a long way.

Your brand refresh can be as simple as…

  • A change of colors. If your brand uses multiple colors, try using one behind your logo. Or, add a new color to our collateral (website, images etc) but leave the logo as is. The new contrast might be just the refresh you’re looking for.
  • The addition of a supporting element to your collateral. Swap out your typical spring florals for fall leaves on your Facebook cover. Change the photo backdrop in your product shots. These subtle changes might bring your brand collateral closer to representing you without any major changes.

There are a number of design sites on which you can modify your existing assets, or use resources to create one from scratch. Free stock photos, images, and other resources—here’s everything you need:

If you’re looking for color combos to switch it up – Coolors is a popular choice among color palette websites.

Go play!

Step 5: Brand Audit Quiz

If you suspect your brand might need an update (instead of a brand refresh), take my Brand Audit Quiz to identify potential changes. Maybe it’s time to budget for a logo overhaul. If so, even $20 set aside today is a step toward a bigger change later.

Baby Steps Are Still Steps

The point is, there are small steps you can take, right now, that will freshen up the look of your brand. Complete my recommendations above and you’ll feel like you just took a hot shower after a long day working in the cold. From social media to your website to everything in between, start checking small items off the list above.

 

Is Your Personal Brand as Awesome as You are?

Find out if all the awesome you put into your business is getting to your audience in 10 minutes or less! 


 Personal Branding Audit

Posted by Kayla
How To Find Your Current Audience on Facebook

How To Find Your Current Audience on Facebook

What is Audience Insights on Facebook?

It seems lately that everyone has their own fancy terminology for finding who your Best Brand Friend is. In the end, it is really pretty simple: Who loves you, your product, your service or your business? I always advise clients to answer that question by looking and who is already engaging with them via social media, purchases, or brick-and-mortar visits. These demographics from Facebook will tell you about trends that include age, relationship status, job roles, and even gender for those that visit or engage with your FB page. Audience Insights in Facebook even allows you to find out lifestyle and interest information in your target audience.

Audience Insights and Page Insights are different

Before you go any further, I want you to know that Audience Insights and Facebook Insights are two different things. Page Insights helps you to know what likes/shares you got for your content. Facebook Insights helps you get the trends about your current audience and those that have liked your page.

How To Find your Audience Insights

Head to facebook.com/ads/audience_insights

Click this link to head to Audience Insights on Facebook. Once you are here. Click on the “people connected to your page.”

When you first open Audience Insights on Facebook, it will be general and look like the screenshot below.

Scroll down to the left to where it says “pages.” Click on it and you will be able to pick your page to find your demographics. Keep in mind if you have a physical company, you will need to click on place.

Audience Insights on Facebook is straight forward and all you need to do is scroll down to find everything you need. Frankly, some of this stuff is a little stalkery – but for finding your Brand Best Friend, this info is a gold mine.

First up is age/gender.

Scroll down and you will find relationship status and education level.

Using Audience Insights, you can get a good feel for who is interested in the content you are currently providing. In some cases, you might want to shift your content to cater to a different audience. In other cases, you might narrow your content to fit those that are already engaging with you, strengthening their relationship with your brand.

Speaking of Brand relationships – let’s find out who your BBF is! Audience Insights on Facebook can help you gain a greater understanding of who loves your product, service or brand and how to talk to her in her own language. This is hugely important, as people tend to connect with a person behind the business and not just your marketing materials. Knowing who your talking to can make that conversation far more powerful.

Get into the details

When it comes to finding specifics like location/online purchase habits, just do a little bit of clicking. You can click on Demographics, page likes, location, activity, household, and purchases. Basically, you can find out anything about your audience you want apart from their actual identity.

Some of the more telling analytics are Page Likes, Job Title, Purchase and the Household sections. Page Likes help you to see what other types of pages your current audience is into. For example, I run a crafting website that sells crafts. I’d expect to see a bunch of home decor sites in this list. I might find, however, that there are a lot of DIY pages in the list instead. What does that mean? It might mean that DIY content or kits might sell better for me than finished crafts.

Job title can help to paint a picture of the skillset/education of the current audience. If I had a software development course for sale, I’d hope to see a lot of IT job titles for example.

Income level becomes really interesting if you are selling a service or a product that is pricey. If the majority of your current audience appears to have disposable income – great, you’re probably fine. If it looks like your audience is strapped for cash, then you might think about lowering your prices, adopting payment plans etc.

Lifestyle and Purchase areas are valuable for tailoring products, affiliate sales and more to your current audience. In the screenshot below, you can see that the audience for this page is unlikely to purchase kids items of business items. If I’m selling exclusively business related products – this could mean I’m not reaching my target audience. On the contrary, if I’m a recipe blog, then this data doesn’t bother me.

The information available in the Facebook Audience Insights panel is a powerful resource for infopreneurs and small businesses. Shouting at a crowd that doesn’t it your business is exhausting and not really lucrative. Having a conversation with your Brand Best Friend, however, is one of my secrets to Brand success.

 

 

 

 

Posted by Kayla in Resources, Social Media
How To Find Your Current Audience on Google Analytics

How To Find Your Current Audience on Google Analytics

Who’s Visiting You Online?

One of my favorite tactics for building a better brand is finding your Brand Best Friend. The BBF is an imaginary person that represents your average customer or audience. I like this approach because building a person (often called a “persona” to those in the branding biz) makes you think a bit more personally about your audience and how to interact with them.

The BBF persona works out best when she’s based on real data about your current audience. I often recommend that people visit Pinterest and Facebook to gather some information – but Google Analytics is by far the most comprehensive place to look. The best part is, getting preliminary data from GA is really easy, and as you become more accustomed you can dig deeper.

For the purposes of this demo I’ll assume you’ve already installed Google Analytics on your website. There are literally thousands of really great tutorials about doing that, so I won’t go over that portion here. If you’ve just installed GA, or your website isn’t getting much traffic, you should wait a month or so until you feel you’ve collected a reasonable sample size for your BBF research.

Sign into Google Analytics

Sign in at https://analytics.google.com. When you sign in, you will get a view like this screenshot.

To learn about your audience, look on the left-hand side of the screen. You will see “audience” and right below that is demographics. Go ahead and click on demographics.

Once you’re in demographics, additional information is available. I think Age and gender are particularly useful. Click on each one and take note of the age and gender distributions of your audience.

As you scroll down on the left-hand side of Google Analytics, you can see everything from behavior to technology to mobile. I like to write down which browsers my audience is using so I can test really important pages (like sales funnels or webinars) on those browsers to make sure that most of my audience is getting a great experience.

Click on mobile and you can see all kinds of information that is valuable.

You can view the mobile device branding, service provider, mobile input selector, and even which operating system they’re using. Click on primary dimension to see all this information. It might seem like really techy information, but each of these pieces begins to paint a bigger picture. Does your Brand Best Friend use their phone to browse more than their computer? Are they chilling on the couch with an iPad? A persona is beginning to form.

Looking for the language and location of your users? Scroll down to the GEO section in Google Analytics and you will get the language and location part of your BBF.

Learn about the behavior of your BBF by clicking on Behavior in Google Analytics. From there you will be able to see New VS Returning, frequency and recency, and engagement. These metrics can tell a lot about how your content is being received by your audience. Are people “bouncing” seconds after landing on your home page? Are they returning day after day?

When it comes to your website, you’re going to want to know a lot more information than what Facebook or Pinterest will provide. GA is a great place to get to know your Brand Best Friend, which can lead to a more focused website, sales pitch, or (my favorite) brand foundation. Having a plan and a purpose in your business is never a bad thing, and I tend to think that learning about your BBF is a key step in the right direction for success!

 

 

 

Posted by Kayla in Resources, Website
Start Here: Personal Branding Audit

Start Here: Personal Branding Audit

The Ice Breaker

In personal branding, when your name is also your business – sometimes talking about your brand feels invasive. Suggestions can feel like critiques on your personality, not just your logo. This is something I see a lot when working with solo entrepreneurs, be it bloggers, virtual assistants, photographers or midwives. Not talking about it doesn’t make it go away, though. As more and more feminine brands crop up online and in the brick-and-mortar arenas, sub-par or inauthentic brands are less and less competitive.
So. How can we start the conversation? I’ve created this tongue-in-cheek ice breaker to do just that. It reads like an old TeenBeat magazine quiz, but the questions are good ones and should get you thinking critically about your brand. Whether you’ve been in the business world for ages, or you are just starting out, this little freebie is good for a laugh if nothing else.

 

The Results

Well? How does your brand stack up? Hopefully at the very least, you are feeling a little more open to improving your personal brand. After all – you are a rock star. You’re a business maven working to live up to amazing potential. If there is any room for improvement, it is only because your brand can’t keep up with you…yet!

Share your results on Facebook!

Posted by Kayla
5 Common Mistakes even Boss Babes Make

5 Common Mistakes even Boss Babes Make


When it comes to starting a successful entrepreneurial career, there is no surefire way to start a successful business. Being an entrepreneur can be one of the most difficult jobs out there, and very few careers require the same amount of work, skill, and commitment. Becoming an entrepreneur is really hard, especially when building a personal brand,  but it can be an extremely rewarding career as well.

Whether you’ve been around the block a few times, or you are just starting out – making mistakes is part of the process. Mistakes are proof you are trying, and that is always a good thing.

So, spill. How many of these top 5 mistakes have you fallen victim to? How did you recover? Hit me up in the comments section, or tag me on Facebook, share your experiences!

1. Expecting Success Right Away

It takes a long time to grow a thriving business, and it can take even longer to make money from it. If you are expecting overnight success, you will be disappointed. Sometimes that first disappointment feels like a reason to quit, and a lot of people do. One of the key things lucrative entrepreneurs have is patience. You need to set realistic expectations and stay the course.

I always tell people to look at their spreadsheets, analytics, Facebook engagement – whatever. Take a snapshot of the entire life of your business. Chances are really good that those numbers are going up. Maybe they go down some too, but as long as overall they are headed forward – you’re doing a great job.

2. Not Setting Attainable Goals

While I highly encourage you to set big goals for yourself as an entrepreneur, you need to make sure you aren’t getting so caught up in your big idea that you don’t have a solid plan for right now. In order to be successful, you need to set realistic and attainable goals, not just your big goal. Set short and long term goals that are specific and will help you reach your big goals. Once you’ve identified these goals, figure out what specific steps you need to do to reach them.

3. Trying to Do Everything Yourself

You can’t be a one woman show, no matter how hard you try to be. I know, sometimes you feel like you don’t have a choice. If you try to do everything yourself, you’ll burn out from all the work you’re taking on, and you won’t be able to stay focused on the tasks that need your attention. A real boss babe knows how to delegate tasks and isn’t afraid to outsource. Check out some low-cost freelance options like Fiverr and UpWork, as your business grows consider hiring interns or part time employees. There will be tasks you are simply not able to handle. Delegating these tasks will help you make better use of your time and put yourself in the position to do your best work.

4. Just Going For The Money

If you are just in it for the money, you might as well quit now because you will never be successful. In order to be a flourishing entrepreneur, you need to have a deep passion for your business and the field you’ve chosen. By far one of the biggest mistakes entrepreneurs make is ignoring their passion and going for the money. You cannot sustain your business for the long term if you are not passionate about what you’re doing.

5. Not Spending Enough or Spending Too Much

Money tends to be one of the largest setbacks as a new entrepreneur. In the beginning, your budget will probably be pretty tight or you might not have anything at all. Making and saving money should be your first priority, or your business won’t be sustainable.

Spend your startup cash wisely, but don’t be afraid to invest in things that will help your business grow and flourish either. Programs, marketing, education can all be a huge help in growing your business. Don’t be too stingy with your money, but on the opposite end of the spectrum, don’t spend it all either. In order to have long term success, you need to be able to stay balanced.

Being an entrepreneur is challenging work – there is no sugar coating it. Especially if you have a family at home to take care of, or your entire financial future could be riding on your opportunity. And you know what? You will make mistakes. This is inevitable and a part of growing as a business owner. Own them, wear them like badges of honor. Tell the world about them – because you can only make mistakes when you are trying.

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Posted by Kayla, 0 comments
7 Inspirational Feminine Personal Brands

7 Inspirational Feminine Personal Brands


Everyone’s been told to look at Coke, Nike, and social media giants as a guide for branding their new business, but what if you’re a female solo-preneur or small business instead of a large corporation? Don’t worry! I have you covered. I have found these 8 inspirational female brands to help you find your own path to designing your own identity.

Who are you really? What are you trying to portray? Who are you trying to appeal to? Those are questions you need to think about and answer before you start coming up with ways to market your business. Not sure how? Keep reading and I will help you see the details that help these inspirational female brands stand out from the crowd and tell their story.

1.) Pretty Darn Cute Design

Pretty Darn Cute Design markets feminine WordPress themes, and the woman behind the brand is Lindsey Riel. When you land on her page, you are met with beautiful, bright sherbet palettes and eye-catching color pops used in clever ways to highlight her skills as a creative web designer. From the relaxed, conversational tone of her writing to her standout trademarked #putabowonit, Lindsey’s brand gives off a fun, girl next door vibe.

2.) Wonderlass

Speaking of fun, next on the list is the online business coach, Allison, from Wonderlass. Allison is edgy and unapologetically herself. The use of in your face colors, doodles, and the occasional use of profanity is unique in the world of online business coaching. Her writing is casual and she speaks to you like you’ve known her forever. Wonderlass may not be for everyone, but Allison serves as a perfect example of staying true to yourself and not doing what everyone else is doing. Her photographs are beautiful and do a great job of capturing the overall energetic feel of the Wonderlass brand.

3.) By Regina

On the opposite end of the spectrum is Regina Anaejionu of By Regina. You will notice that Regina’s page is not brightly colored or overly feminine looking. By Regina has a pretty neutral, eye-pleasing color palette. Her brand features photos of Regina in denim, bare feet, leggings, and on the sofa. From the use of colloquialisms like “epicness” and referring to her readers as “ninjas”, Regina shows her quirky personality and connects with readers on a personal level. Arriving on Regina’s page is like hanging out with your best friend.

 

4.) Deluxe Modern Design

What if you don’t want to be the girl next door? What if you want to be Audrey Hepburn? Look to Coco Tafoya of Deluxe Modern Design. Landing on her page is looking at a modern version of Breakfast at Tiffany’s. Slightly vintage, luxurious, and graceful elements blend together seamlessly to create a brand that invokes awe and maybe a tad bit of envy. What really sets Deluxe Modern Design apart from everyone else is the degree to which Coco carries over her brand to all of her social media channels and her ability to be glamorous while remaining relatable to her audience.

5.) Shay Cochrane

Shay Cochrane is different because she is two separate but interconnected brands. She is both Shay Cochrane the owner and photographer of SC Stockshop and Shay Cochrane the business woman. Both brands are beautiful, bright, and appeal to today’s modern woman. Shay takes it one step further by using her personal brand to give an inside look at her life with an About page that really tells who she is at heart, what motivates her, and how she prioritizes her life. Shay’s branding has given her the flexibility to easily branch out from her current photography business model and expand into other areas through her personal brand.

6.) Main Street Web Studios

If you haven’t set yourself up to expand, or if you just feel like you need a re-brand, Christine Capone is a perfect example of the right way to do it. She is migrating from her current marketing model as Christine Capone design and web services to Main Street Web Studios. Both brands feature gorgeous feminine images and soft palettes, but Main Street Web Studios is getting an upgraded clean and modern feel with a lot of white space, brighter photographs, and a more vibrant feel overall. Christine makes sure to feature herself on the new home page to ensure clients know this is her business. Her brand is also getting a makeover on social media to include a new logo to reflect that of Main Street Web Studios and she is actively promoting her new brand.

7.) Kimberly Ann Jimenez

Last, but certainly not least on our list of Inspirational Female Brands is Kimberly Ann Jimenez. Kimberly is a social media consultant who is coaching others to grow their online businesses. Kimberly’s brand features a soft, classic pinks, gray, and black color palette and often uses softened images with a tinted overlay. Kimberly’s writing is conversational, and she comes across as being very relatable by highlighting how she has been exactly where their readers are. She knows their struggles, and she knows what it takes to get to the next level. What really stands out about Kimberly is the way she has incorporated her YouTube channel Kim TV on her blog. In doing so, Kim has ensured her brand remains relevant with the current trend of video over print.

 

No matter what the current fad is or what is popular at the moment, these women represent who they are and not who they should be to make the next paycheck, and that is the key thing to remember. No matter how well designed your website is, no matter how gorgeous your pictures are if your brand isn’t authentic it means nothing. Your brand should reflect YOU instead of you trying to be someone else. Find elements of other brands that speak to you, but ultimately let your brilliant personality shine!

Posted by Kayla, 2 comments
Making a Mood Board with SampleBoard

Making a Mood Board with SampleBoard

Building a MoodBoard in Sampleboard

Mood boards are collages of photographs, textures, colors, and other design aspects that can help set the tone for your project. If you’re a designer, then you know how essential mood boards are. They can help you get inspired for your upcoming project and help you share your thoughts and ideas with others.

In various places at The Crafty Way, I’ve advocated for mood boards as a way to plan a visual foundation for your personal brand before you dig into the bigger (and more expensive) design of logos and websites. I find this helps entrepreneurs find clarity in their visual message, and gives a no-pressure space to share their visual likes and dislikes, becoming more involved and reflected in their personal brand.


For professional designers, high-end software like Photoshop or Illustrator is often used to make mood boards. Those are great, but I have an online alternative that can be great for professionals, and also really user friendly and low tech for beginners. It is called SampleBoard and at the time of this article, it is free to try for 14 days. For building a brand mood board to give direction in your business, that’s plenty of time!

How to Build a Mood Board in Sampleboard

  • Decide on a type of project. Some of the types of mood boards you can create include those for interior design, weddings, fashion, and landscaping. You can use the program to create mood boards for either professional reasons or for your own personal use.For a brand mood board, I like any of the multi-cell grid options, or even a blank board to go freestyle on.

  • Choose your photos. You can upload your own photos to create your mood boards. SampleBoard also has a library that contains more than 30,000 images for you to choose from. You will see here in this screenshot that you can save images to SampleBoard and categorize them in a way that you will remember them and can find and use them later. This is very useful if you plan on trying a couple renditions of your board, or are developing sub-brands inside your brand.

  • Create your mood board. You can create your mood boards from the program’s templates. Arrange your designs until you’re happy with the visual appearance of your collage. I chose Biggie Smalls here for this sample. It has one large image on the left and three small ones on the right side.

  • Share your mood boards. One of the best things about SampleBoard is that you can easily share them! Whether you want to share your mood boards with your clients and colleagues or your friends and family, you can easily do this with just a few clicks of a button!

  • Keep your boards organized. If you create many mood boards, you may lose track of the things you’ve created. Fortunately, SampleBoard gives you the option to organize your boards into folders. This makes it easier than ever before to organized various projects and ideas.
  • Export your board. For a brand mood board, I always advise printing it out and hanging it somewhere near where you work. Maybe you might want to add some glitter, a swatch of fabric or some paint before you consider it finished. There are no rules for inspiration, as long as you use the board as a foundation and not as an official brand guide.

You can also save and export your boards, save projects to come back to later and much more. It’s easy for even a beginner to get into it and everything is very point-and-click, but artsy types and those with more technological experience will also get into it as well.
These are just some of the things you can do with SampleBoard but the more you use it, the more likely you are to see new ways to make it work for you. Whether you’re trying to decide on a wedding theme or you’re an interior decorator who wants to help your clients better visualize new color schemes, you may find that this program makes it easier and faster to create mood boards!

 

Posted by Kayla in Branding, Resources, Website
How To Find Your Current Audience on Pinterest

How To Find Your Current Audience on Pinterest

Who is Pinning you on Pinterest?

If someone loves you, your product, your service or your business, they might be your Brand Best Friend. The wholesale nfl New Orleans Saints jerseys Brand Best Friend is a term I use for your brand’s audience, and knowing who your BBF is can make everything from your look & feel to your language more impactful. How do you find your BBF? Well, since they love everything you do, they’re likely already engaging with you on social media like Facebook and Pinterest. Finding your demographics from Pinterest will give you some great insight into what your BBF pins, follows and is interested in.

How to Find Your Audience Demographic on Pinterest

Sign up for Pinterest for Business

Your first step in finding your audience demographic on Pinterest is signing up or transferring your account to a business account. Since it’s debut, Pinterest has grown from a fun picture-sharing platform to a legitimate business tool, and they’ve adjusted their model accordingly. Click here to head over to Pinterest for Business.

Either sign up for a Pinterest Business account or transfer your current account over to a business account.

 

Once you have a business account, click on analytics in the upper left of the Pinterest website. Clicking on the analytics button reveals a whole new area of Pinterest, and gives you tons of access to information you won’t be able to find anywhere else on Pinterest. Note that the analytics section doesn’t work well on mobile, so you’ll want to be at your computer for this part.

Once you’re in analytics, you can see tons of information pertaining to your Pinterest account and the people who follow you. In the default screen you can see what impressions you have, how many daily best wholesale jerseys viewers you have, how many viewers you have on average monthly, and so on.

Click on “PEOPLE YOU REACH”

The “People you reach” area shows a detailed list of what country or metro area your audience is likely from, what language they speak, and what gender they are. Keep in mind if you’ve just signed up for Pinterest Business, it can take up to 1 week for Pinterest to populate this information for you. Check back later if you aren’t seeing any data.

Knowing what country, metro, language, and gender your Pinterest demographics are can help you make informed business decisions. These stats are part of your BBF and they can be essential in helping you grow your business, by helping you better understand who your customer or audience is.

Keep in mind that this is the Pinterest Platform, however. The vast majority of Pinterest users are women. So while the demographics area might say your audience is almost entirely women (like in the screenshot below) that is likely because few men are seeing your content on Pinterest.

One of the more interesting areas of the People You Reach section shows interests of your audience, and other brands that they might interact with. These can help you get inspiration about what your audience wants to know more about, or even a few competitors to research and learn from. For a DIY/Craft blogger whose audience is interested in skin care and home decor, this information might lead to a series on DIY home decor or DIY skincare items.

Finally, you can also change the date range for the displayed data. That means you can go back and compare the audience you had a month or a year ago, with the audience you have today. This can help show trends or growth in areas you have been targeting.

 

Posted by Kayla in Branding, Resources, Social Media